After two decades in the music industry, Lynden has established herself as a music futurist ready to embrace complex and strategic licensing problems. Having already curated panels on blockchain, livestreaming, in 2021 Lynden coined the phrase ‘ethical tagging’ and is a pioneer of the ethics of music search in order to achieve accurate, award-winning and cost effective results for her clients.
Lynden began her career at EMI Records licensing music from across the EMI, Virgin and Mute roster including artists such as Kate Bush, Queen, Nick Cave and the Beach Boys. She also worked proactively on campaigns such as Kahlua, Adidas, Ford Focus and Vodafone, as well as and Hot°House supervised films such as Children of Men.
In 2009, Lynden joined both the Domino Recording and Publishing companies to establish a brand new, proactive synchronisation service outside the USA. With revered artists such as Jon Hopkins, Mica Levi and My Bloody Valentine in her remit, and campaigns for Santander, Bacardi, Honda and Fendi, among many others.
Lynden continues to wholeheartedly embrace the challenge of persuading media partners to value independent music whilst being able to maintain artist integrity. A futurist, Lynden is known for sharing her understanding of new technologies in VR, Gaming and immersive sound. Whilst best known for strategic licensing for commercial songs, Lynden has also managed bespoke work.