in partnership with The B-Bar
Marketing and Communications Manager
My role as Marketing & Communications Manager covers many areas of the business, a few of which include:
-
Managing our social media sites
-
Managing this website
-
Design and editing of marketing materials
-
Working with external designers, photographers, videographers, promotions staff
-
Managing the communications strategy
-
Managing photoshoots and film projects
-
Email campaigns
-
Budgets and strategy
-
Media buying
-
Audience development & analysis
-
Stakeholder communications
Basically it’s down to me to make sure people know about and support Barbican Theatre, our work, plans and activity and at the same time find out what people want to see and be involved with so we offer a product they want! I’m particularly big on tone of voice and use of simple, accessible, inclusive language relevant to the person you’re trying to engage – I’m often heard saying there’s no need to have copy like you’ve vomited a thesaurus!
I also love that in my role I get to offer marketing / comms advice and support to the many emerging artists we support (if this is you drop me a line at jo@barbicantheatre.co.uk and we can have a chat)
The number of incredible own / co-produced performances, toured productions and workshops I’ve seen and experienced during my time with Barbican Theatre is extraordinary. I’m often sat / stood in the audience of one of our own productions thinking ‘I can’t believe this is my job!’ with a huge lump in my throat!
I joined Barbican Theatre in February 2016, and I’ve never looked back. I have always loved live entertainment and the theatre so when the opportunity to join the Barbican Theatre team arose I couldn’t believe my luck – getting to market something I genuinely cared about was a dream come true. I am so incredibly proud to be part of the Barbican Theatre team as can be seen from my regular use of #ILoveMyJob on social media! I’m Plymouthian born and bred and feel so lucky to live and work in such a vibrant part of the country: there aren’t many places to live where you have city life, the coast and beautiful moorlands all together. I have 22 (gulp!) years experience in marketing and communications, a BA Hons degree in Public Relations with Media and a Diploma (with Distinction) in Digital Marketing.